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Everything comes in handy

Rereading Papuzzi ( A. Papuzzi, Profession Journalist: techniques and rules of a trade, Donzelli, 2003 ) it is obvious that in just seven years the landscape of online journalism has suffered more than a transformation.

An example is the research that shed light on the characteristics of the audience of newspapers online. In particular, it is anacronostico think today that almost all the players (well, 92% estimated for the Poynter entitled The Media Studies) is to stop first at headlines and articles. If so what sense would the recently restyled Repubblica.it oriented and focused on the media, on the strength of images, photos and video? Surely this was caused by technological change: large, even in a very short period of time, and able to change the way we do journalism.

E 'remained the same, and indeed, has strengthened the idea that the Internet represents, even today, the vehicle technologies in order to spread the word. For at least three respects:

1. The growing need for information synthesis , due both to the space available to present the news (very limited) that the haste of the reader. Here then is that there is an urgent need to dry up to writing, eventually propose an account of the fact broadly coincides with the model of the five W And then write an objective news anchor event. Any investigation is left to the reader able to build, through the links, its own path.


2. facilitated interaction between producers and consumers of news, with the ability to write directly to the editor, comment on articles, participate in forums, signing petitions, sending photos, etc..


3. The possibility of constant updating. no longer speak of periodicity but continuous flow of information: by increasing the update frequency, the classification of news spot news, Developing news running and continuing news news lost its importance, since all the news tend to assumenre the character of continuous information making it possible to spot news in real time. Unfortunately, this feature has become the pride of disability, meaning that the responsiveness to the reporter actually transformed into a "rubber-stamping" whatever, forced to make a simple copy and paste launches agency to break even agguerritissima time on the competition.

As far as the writing on the Web, then, are always following rules apply:

• short term, airy
• concatenation of sub-paragraphs, lists and summaries
• ,
• and bold colors to highlight the keys to understanding.

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"Strength and Honor" Robin Hood

Title: Robin Hood

Directed by: Ridley Scott

Screenplay: Brian Helgeland

Cast: Russell Crowe , Cate Blanchette, Scott Grimes, Kevin Durand , Mark Strong, William Hurt , Max von Sydow

Production: Universal Pictures

Genre: action, adventure
Country: GB, USA

Year: 2010

Length: 148 '

There are mists and the smoky atmosphere of the Eighties-style video clips of Robin Hood Kevin Reynolds nor even the irreverent jokes of 'Men in Tights of Mel Brooks or the carefree joy of the Disney cartoon . Robin Hood in Ridley Scott of what is lacking is he, Robin Hood. There is no Robin Hood but there is Robin Longstride: there is the man before becoming a legend.

then Forget the image of the brave archer who steals from the rich to give to the poor, forget the classic image of Lady Marian, noble, helpless and even forget Sherwood Forest.

What we asked Scott is to change perspective.

Leave the size of the fabled and romantic tradition to immerse themselves in the realistic adventure and follow the epic transformation of a man who grew up without a father and left for the Holy Land to fight alongside Richard the Lionheart, after returning home will fight hard to defend their origins and those of an entire nation, by blocking the French invasion and reviving the principles of the Charter of the Forest, a Magna Charta ahead of its time capable of restore hope to a people divided and oppressed by tyranny. But times are not yet ripe to end the divine right of kings and so Pride of the Yankees, Robin Longstride will be outlawed, it rifugerà in Sherwood Forest and Robin Hood will

, the legend.

If all the previous films on the subject should be stored in order to freely match this new Robin Hood, is a particular movie that feels' s eco: Gladiator . Obvious points of contact.

Ten years ll'uscita the blockbuster that earned him an Oscar in Russell Crowe, Ridley Scott try the copy operation. Same appeal to freedom as a supreme value to be pursued even at the cost of living, the same charisma of the protagonist (the emblem of courage and honesty) and the centrality of the same battles, bloody hyphen needed to carry the plot.

Surprisingly the way to fight is the same. Robin Hood in nearly three hours of film frame so many arrows as there are fingers of one hand. The world's most famous archer, bow and quiver leave to appeal swords, axes, clubs and sticks. The final battle scene on the English coast, then, in addition to recall images of the much more recent invasion of Normandy, it is amazingly identical to the initial scene of Gladiator where Maximus Decimo Meridio / Robin Hood makes the army still in the saddle When a white horse and brandishing the usual sword. Lacked only the cry of "strength and honor" and then the deja-vu was perfect.

Similar is also the way to stand against the female universe, a gradual and respectful approach that avoids explicit scenes, they show sensual. Compared to Augusta Lucilla much space is devoted to Lady Marian, but a lady who looks like a sir, it is immersed in the mud of the English countryside, concerned about the success of the crop is ready with bow and arrows to defend its lands and his country down even in his battle alongside the now Robin Hood. A figure, which contrasts sharply with the tradition and that it is sometimes hard to believe, despite the interpretation of the good Cate Blanchette.

But if the film, overall, is sliding and exciting, like a good adventure movie should be, is certainly merit to Russell Crowe , intense and passionate, with an eye capable of piercing the soul of the viewer.

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The Board of prof. Alfonso Bing as an alternative to Google

"Bing", as we light up the "spin doctors" of Wikipedia, is an onomatopoeic word that if one side wants to imitate the sound of a switch that turns on, that's when you make a choice or discovery (in the comics just indicated by the appearance of a light bulb that lights up), on the other hand also aims at exploiting the similarity with the word "Bingo!" used when something is found, as in its game of Bingo.

The name was chosen by Microsoft as it is:

• short
• easy to pronounce and remember,
• URL link in an ideal world.

Then there are the ironic version that Bing wants to derive the name from the phrase "But Is Not Google."

Let 's history: Bing is the search engine was born from the ashes of Microsoft Live Search in June 2009 (the first version officially entered service on June 3, 2009). The objective of

Bing is to compete with the giant Google as Live Search in his last year of life was used on average to 6% of global research, very little compared with 67% of Google and over 22% of Yahoo! .

Bing The secret is in artificial intelligence based on logical analysis inspired by the Italian grammar. Therefore, for this new search engine, unlike Google , are also relevant prepositions and articles.

Currently only the U.S. version is final, those other countries are still in beta. A peculiarity of

Bing is the presence of a background image that changes every day. Microsoft has recently entered the home page two arrow buttons (left and right), which allow you to view up to a maximum of nine images of previous backgrounds.

To stay on the subject of images, from the "user side" the research is much more comfortable than that of Google : As you scroll the page, new images appear, loaded at the time, no need to click on number of pages.

The American version (final) also allows searching for video.

Research Maps then calculates a travel itinerary, displaying 3D maps, satellite or aerial view . Like Google
there is also the Webmaster Center, which is useful to check the indexing status of your website. It is currently present only in the final version of Bing, but access still looking Bing Webmaster Center. Bing offers

Finally, even in the Italian version, the possibility of direct access from its home page to MSN and Hotmail inbox. In the Italian version

the services that are less scruple in English .

Here 's the list :

• Search Web Images Shopping
• News
• xRank maps (to discover what is being sought other users)
• Translator

The English version offers many services in addition to the above, including: Local

• (search firms)
• Travel (compare deals for hotels and flights around the world )
• Visual Search (Search by images)
• Mobile
• Reference (articles from Wikipedia)
• Twitter-Beta (find information on Twitter)
• Tour Bing (Bing about the way in which allows you to search )
• Help
• History
• Webmaster Center (Webmaster)
• Community, Blogs
• Advertising
• Developer Center (Developers)

that remains is to try it ...

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Internal communication: intranet

Computer Applied Journalism - Lesson VIII

In a society where image seems to have precedence over substance, even companies adapt. Communication strategies are key to attract the user / client but do not forget that there are backstage scenes, namely: if the external communication work is also on good internal communication. With

internal communication means all communications that exist between the company and its employees and is often summarized u in na word: Intranet.

Intranet represents the collection of all the tools needed to work in a given context, whether it be a multinational, a small company, a local authority or a public company service. Place in a large database of the site (consisting of telephone numbers, email addresses, forms and miscellaneous forms) does not differ much from what made it the personnel department, now called Human Resources.

However there are a few realities, especially public, who use the intranet in the correct manner. Most of the time is understood as a mere work tool: a sort of agenda open from which they draw information. But intranet is much more, is a world to discover.

Let's look at some features:

1. From Intranet was born the well-known as the Internet. Only a good intranet makes it possible to make a good web.


2. often wrong, you create interfaces Intranet / Internet identical. Despite Intranet is a 'restricted area , to which only professionals can access via password , the graphics looks similar to the "sister" Internet, but less attractive and the information is less accurate.


3. Although it is true that what you do not see does not exist, Intranet seems a world abandoned. It is considered a tool cold. Is not continuously updated, provides no information live and therefore, missing the reality of the moment, it is rather static .


4. Most of the time, then, the intranet does not work remotely and we are forced to use it only in the workplace.


5. to update it usually relies on the technicians and only rarely is this a real web editor .


6. Navigation Tree and map the Intranet are much more visible on the Internet.


7. The search engine is crucial: the intranet should not retrieve any information found on the Internet.


8. Finally, fundamentally, Intranet leads to a greater share of the company philosophy.

Big companies and big institutions to improve internal communication and to reach all employees, have invested in radio and TV in the house, which is managed within the company itself. Do not forget that internal communication has its main value in control management. Only knowing the type of information circulating within the company will be able to plan a strategy external communication.

Communication and technology tend, thus, more and more to coincide with a rather obvious result: technological progress leads to a transformation of codes communication, or codes of language.

learning the codes is a very early age and the writing is without doubt one of the most popular. But the writing is always changing. The technology runs, the writing changes. And change, then, the codes through which people communicate. In this regard it is always advisable to compare the old means of communication with the most innovative. The letter and e-mail to example. The second, stronger than it had annulled the time gap dispatch / arrival has replaced almost definitely the first.

With the ability to attach files to pdf e-mail, fax also appears, by now, obsolete. And the instant messaging programs such as Messenger are getting the better of the same e-mail, thanks to the possibility of immediate feedback , or to verify in real time whether or not the recipient received the message. If you send an e-mail does not necessarily imply the presence of the user at the other end of the server, in MSN that presence is, however, decisive.

The Social Network , then, in recent years are taking precedence over other technologies. The winning is given by sharing: the exchange is not one to one, but one to many or many to many. Today more than ever it seems that the world impose on us the need to always be in touch with everything and everyone, slaves and prisoners of the strange necessity of having to share every aspect of our lives with others.

The man of the new millennium seems to have found another excuse to pretend not to be alone.

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Glossary

As Anatole France said it "La vie littéraire" "The Universe is a dictionary in alphabetical order. And 'the book par excellence, all the others are already in, just get them out. "

While not claiming to create a real dictionary, I propose a small collection of words most used in class and needed to survive in the" web selvagggio.

A

Abstract: summary, abstract, abstract summary description of the contents of a document.

Account: literally account, credit, access permission. The account, also called username, is usually made by a user name and password . It is used when you want to restrict access to certain information or services only to authorized persons. For example: in the case of e-mail addresses, the account, along with the DN (Domain Name) contributes to the formation of the address: @ domainname account.

ADS: Findings Dissemination Press, an association formed in 1975 to certify the data dissemination and circulation of newspapers or periodicals of any kind published in Italy.
AdSense: service offered by Google that lets you put commercial ads on your site relevant to the content of the webpage, earning based on visits or clicks on the ads themselves.
AdWords: service offered by Google that allows the advertiser to buy ads.
Audiweb: subject scorer and distributor of data on the audience on-line market-relevant advertising.
B
Back Office: opposite of Front Office. Term used to describe the company (or its information system) that is responsible for managing the company itself, to which the user has access. These internal processes such as manufacturing, logistics, inventory, sales, accounting, human resource management etc..
Banner: banner, banner. A banner is an advertisement, to form long and low, which appears at the top and bottom of web pages.
Banner Exchange: banner exchange. Agreement between Web sites that is the exchange of banner ads.
Blog: bundling of the words "Web" and "log" indicates a log on the network. That is, a personal web page that is updated frequently and regularly through the inclusion and publication of content and links to other websites. Every new project is placed on top of the page, and listed the date and time of the entry. Bloggers appreciate the opportunity to make information outside the traditional circuits and with almost complete freedom of publication, and the readers appreciate the opportunity to leave comments and dialogue.
Blog Aggregator: blog aggregator , site bringing together the content of many blogs.
Brand: brand, name, symbol or design with which they identify products or services of one or more vendors to differentiate them from other competitive offerings.
Breadcrumb: literally, bread crumb. Path that describes you in that area is related to the pages of a website.
Breaking News: news in real time.
Broadcasting radio or television broadcast over the air.
Bluetooth communication standard (developed by Ericson), which allows the transmission of data (audio, photos, video) between your PC and accessories interface (or between cellular and cellular) using radio links that enable short-range (between 10 and 100 meters). Trivia: The name comes from Harald Bluetooth Bluetooht, the tenth century Viking king who united the kingdoms of Denmark and Norway.
Blurker: term created from the combination of "blog" and "lurker", means a person who follows your blog silently, not participating in the discussion in the comments.
Broadband: broadband. Communication system (which uses fiber optics and digital lines) can transmit data at speeds greater than 200 Kbps
C
Citizen Journalism: term used to describe the new form of journalism that provides the active participation of readers through the use of new media and the possibility of cooperation offered by the Internet.
Compression: operation that reduces the space occupied by them for better file transfer.
Cookie: literally cookies, candy. This information (in the form of files) downloaded on your PC from the Web server to which you connect. These files are useful to the companies, or to server administrators to control / monitor the consultations of their site. Cookies are text files smaller than 4 KB can not contain programs, hence they can be potential vehicles for viruses.
Copyleft: model management of copyright-based licensing system through which the author tells friutori work that it can be used widely and often modified freely, while respecting certain basic conditions (eg, distribute under the same legal regime).
Copyright: right to copy, right belonging to the owner of the intellectual property of an object to control the reproduction and dissemination, by any means they are made.
crossmediality: is the result of the convergence of devices. A piece of content can be conveyed through multiple channels of communication and can take different forms, depending on the transmission technology used. The cross-media determines the convergence between communications platforms and digitalisation of the networks it creates the conditions.
Customer Satisfaction: is a measure of how products and services offered by a company managed to meet or exceed customer expectations.
D
Debug: to develop a program to eliminate errors.
Decompression: particular type of operation performed by appropriate programs to bring back the compressed files to their original state.
Delivery Status Notification: messages generated automatically by e-mail systems which provide information concerning the status of the e-mail sent.
Digital Divide: indicates the gap between those who have effective access to information technology (particularly personal computers and the Internet) and who is excluded, either partially or totally. The grounds for exclusion include several variables: economic conditions, educational level, quality of infrastructure, differences in age or sex, belonging to various ethnic groups, geographic origin.
E
E-Book: eBook. Text created in digital format to be read on special devices.
E-Book Reader: eBook reader.
F
Facebook: Social Network born in 2004 from an idea by Mark Zuckerberg to allow interaction among American college students. Since 2006, anyone can access for free, making it become a social network that spans across all the Internet users.
FAQ (Frequently Asked Questions): document that contains answers to frequently asked questions on a given topic.
Feed: summary of web content updated regularly. Need to make content more accessible and highlight what's new.
Feed RSS (Really Simple Syndication): text file that contains information to find the latest resources posted on a site.
Feedback: feedback, is the ability to take into account the results of the system to change the characteristics of the same type of system. More generally, it is a return signal control of an action.
File sharing: system that allows a user to share their files with other users who are on the same network or the Internet.
Forum: structure where discussions are published and messages written by users (after registration) on a particular topic.
Frame: independent section of a web page.
Free Press: daily and weekly newspapers distributed free of charge. Features: fast news, no opinions and comments, advertising as the only resource.
Front Office: opposite of Back Office, then the company dedicated to the direct relationship with the customer.
G
Gateway: literally way out, but it also means access point. It is a device used to connect different networks, ie networks that use different communication protocols, in order to make possible the transfer of data between them.
Guestbook: guest book through which you can leave your messages or express an opinion visited the site.
Google Analytics: web analytics solution that allows you to get detailed information on the traffic of your website and the effectiveness of marketing campaigns.
H
Hacker: attacker trying to break into computer systems of others, better internal or public, in order to cause damage.
I
Indexing: Inserting a website database of a search engine, through the use of appropriate keywords. It 's time in which the site is recognized by search engines, and then appears in their pages to answer the questions of users.
Information Overload: cognitive overload. This happens when you get too much information to be able to make a decision. It should be noted that the development of technology has contributed to the dissemination and recognition of this phenomenon.
Internet: global system that connects small and large networks.
Intranet: private network constructed and used within a company to share company information and computing resources among all employees. It is usually connected to the Internet.
I-Pad: tablet computer manufactured by Apple that can play media content and to surf the Internet.
Hypertext: together Documents placed in relation to each other by keywords that act as a link (link). The links allow you to read the document in a non-sequential.
IPTV (Internet Protocol Television): technology to convey information and television content in digital format on your TV via broadband Internet connections.
J
Java software platform that lets you write applications independent of the hardware on which they are made.
K
Kerning: Kerning literally, indicates the method of expansion or reduction of the distance between the characters of a text, in order to make it easier to read.
Keywords: keywords or terms that people use to find information through search engines.
L
Lan (Local Area Network): on local area network, consisting of a set of computers connected together within a limited area (on the office, building or multiple buildings within a radius maximum of ten kilometers).
Landing page: literally landing page, so you define the page that is reached by clicking on a banner ad.
Logo: visible part of a brand name that is recognizable symbol, design, color ...
M
Mailing List: communication method in which an e-mail sent to a system is automatically forwarded to a list of recipients interested in a particular subject area.
Marketing: "social and managerial process to meet needs and requirements through the processes of creating and exchanging products and values. And 'art and science to identify, create and deliver value to meet the needs of a market reference, realizing a profit delivery of satisfaction at a price ". (Giancarlo Pallavicini)
Match: counter.
Mashup: application that uses content from multiple sources to create a completely new service.
Meta tag keyword: metadata containing a list of keywords related to the page content to determine its placement in the search.
Mission: mission or purpose of the company, the ultimate goal, the justification of its existence and what sets it apart from all others.
Search: software specializes in finding information on the Internet.
Mountain View: California town became famous as the birthplace of the U.S. giant Google.
Multimedia: coexistence and interaction of multiple media the same support or information environment (combination of video, photos, pictures, music, text).
N
Navigare Italian translation of the English word "surfing", indicating the operation of research information on the Internet, moving from one site to another.
Net Clipping: analysis of what is published daily on the Internet looking for information of interest to customers.
News Aggregator: application can read a regular flow of news in RSS format and present them with a graphical interface similar, in most cases, that of a mail program.
News Ranking: sites where users can report information and vote on the score of a leading news story.
Newsgroups: discussion group on the Internet. Sort of club where you can exchange messages and opinions that have interests similar to their own but who live anywhere in the world.
Newsletter: information letter devoted to specific topics that will be sent via e-mail every maturity. To receive you must join.
P
Page Rank: position of a page or a website within a search engine. The value of Page Rank of a page simply does not indicate its degree of popularity on the web but goes so far as to indicate the degree of authority. The higher the page rank is higher than the position will be high on the page.
Peer to Peer (P2P): networking where all computers can act either as a client or server.
Phishing term created by assonance with "fhishing" (fish). Indicates the illegal use of systems such as e-mail and Web sites so as to simulate the collection of data from major companies on the internet with the aim of carp (fish) information.
Pop-up: advertisement that appears, opening a web page in a new window that opens simultaneously to the requested page or overlapping a portion of the page so disturbing reading.
Podcast: union of the words "I-pod" and "broadcasting" means the audio and / or video, distributed via RSS feeds. Anyone who is a member of a particular feed will automatically download the file from the RSS indicari having the opportunity to listen on your PC or MP3 player at any time.
Portal: site that offers a guide to resources on the Internet and a range of services. It integrates the functions of a typical search engine with those of Internet Service Provider and associates e-mail, forums, features for personalization, news, content variety.
Q
Query: request literally, refers to a set of operations that allow you to extract certain information from a data store based on specific criteria.
R
RSS: is a way to describe content that can be provided to those who publish information on the Internet. It 's part of the project XML and adheres to W3C specifications. An RSS file or RSS feed, as is usually called, is nothing but a list of elements, each of which is identified by a link and characterized by a brief description.
S
Script: short message and pre-ordained that, in marketing, has a commercial purpose. Ex: in the telemarketing script, is the text of the call that the operator is obliged to follow.
Scrolling: horizontal or vertical displacement of a document by the bar or scroll bars (vertical and horizontal).
Service Provider: company that provides Internet access and additional services such as e-mail, a space for your website and tools to achieve it. A Service Provider has the technologies and the connections necessary to have a point of presence on the Internet.
Sitemap: site map, hierarchical list of all sections of a site in order to facilitate navigation.
Smartphone: phone that combines the functions and capabilities of a handheld computer can operate with a complete operating system and independent.
Social Network: literally social network is a group of people linked together by different social ties. Ex: Facebook, Twitter, MySpace, Viadeo, Badoo ...
Spam: message containing unsolicited advertising sent to thousands of recipients at a time.
Streaming: process of transferring data over the Internet where you can friuzione without needing to download.
T
Tablet PC: evolution of the laptop made tablet and equipped with touch screen LCD.
Tags: keyword associated with content, be it a blog post, a picture, an article or video. The tags are used to categorize the content and facilitate research.
Tag Cloud: visual representation of tags (tag) or keywords used on a website.
Template: meso sample document that is available free of charge or on Internet sites for the development of other web pages with graphics and formatting the same, but different content.
Thread (3d): the Internet, especially in forums and newsgroups indicates a sequence of responses to an initial message.
Touch Screen: technology that allows you to interact with a program on a computer, or the latest mobile phone, simply by touching certain areas of the screen.
Twitter: is a social networking and microblogging service created in 2006 by Obvious Corporation in San Francisco. E 'became popular, even as an opponent of Facebook, thanks to the simplicity and immediacy of use. It provides users with a personal page updated via text messages that can be made through the website, via SMS, instant messaging, or e-mail. E 'can limit the visibility of their messages, or make them visible to everyone. Trivia: the name "Twitter" derives from the verb "to tweet" which means chirp.
U
URL (Uniform Resource Locator): address that uniquely identifies a resource on the Web
User Generated Content: the term "user-generated content" was born in 2005 in the areas of Web publishing and New Media to indicate the material available on the Web produced by users rather than by specialized companies. E 'is a synonym for the democratization of the production of multimedia content made possible by the deployment of hardware and software solutions simple and low cost.
W
Web-TV: device that allows connect to the Internet via phone line and view Web pages on your TV.
Wi-Fi: wireless network that reaches some tens of meters.
Wiki: collaborative software to share information and content. The project comes from the Wiki Wiki group that developed the software for its online encyclopedia. Wiki systems are characteristic of the few permission to add or change the information. This leads to the spontaneous cooperation of a large number of people.

Sources: and easy PC- Wikipedia . Obviously

accepted suggestions, clarifications and corrections. So, to paraphrase a famous quote de "Gladiator": I have given the signal, you ... unleash hell!

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of actresses who are shown to be unveiled, now the world is full, but only one can have uttered this sentence:

"Any idiot with seven dollars in my pocket I seen naked in front of and behind now that idiot has seven dollars less than I and a few million dollars more. "

Analysis impeccable. And indeed it has always been a guy out of the ordinary Sharon Stone.

A stunning body, even after fifty years, and the sly wit of all time.

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shrewd wisdom of the true divas

A little 'I am ashamed and sure to make a better shape if I said I read About the hairdresser, but (unfortunately) my hair is a rather strange tipino and gossip does not even know what it is. He lives virtually 24 hours a recluse in her living room surrounded by 24 serigraphs and plaster busts of Marilyn Monroe. In the evening, obviously very late, when Riec to break away from dyes and hair dryer is too tired to go out and be perfect lone wolf shuns human contact dedicating the cultural channels of satellite television: on the History Channel, Discovery Channel, passing through "our" Rai History . And the thing is reflected in the magazines serving the waiting customers: Focus, Newton, Geo and National Geographic. The only digression on the subject, and not too ecclatante, is represented by Panorama. Weekly, however, unreachable: constantly held hostage by the gray-haired gentleman in the blue helmets, hair dryer almost balmy. And to think that the fairer sex, there is nothing better than to sneer cellulite others, especially if you are the hairdresser where, for better or apples, self-esteem is growing: in the end it always comes out best when you enter, not!

So no excuses: I bought Chi. But just because you gave away the beach bag, mind you. And ok, I could not resist: I checked myself the gradual disintegration of the former B-side of some statuesque beauties. But so far everything as expected.

impressive, however, were photos of Nicole Kidman disfigured by botox and collagen: prominent cheekbones, oval swollen lips and typical small boat, which frankly, after the grotesque outcome of Parietti Alba Valeria Marini Nina Moric and hoped never to see review around, let alone an actress of her caliber.

But even the icy Nicole finally succumbed to cosmetic surgery. Which has already borne fruit: the hiring of diva collapsed. A House of Wax has replaced the face once expressive of Kidman. Dire consequences for an actress, I would say lethal. According location for many, in fact, his career would end sadly. If only he had listened to Anna Magnani you ... yes, a true diva able to wind the make-up with a phrase that made history: "Wrinkles? Not cover them, let them ... I spent a lifetime to let me. "

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I did not know ...

I admit my ignorance. And now the thing is not beautiful. The situation then gets worse when you consider that they are passionate about cinema. In fact, I call "fierce moviegoer ... I feel worse.

Oh well, I did not know ... Wait, though, I have an excuse, that is ... maybe.

the war movies I do not I can see. Not that I do not like the genre, then, has several masterpieces, some of them have even seen. The problem is that the war movies make me sick.

Not so much for the possible, and often unavoidable, bloody scenes (watch horror splatter without batting an eye) but rather the awareness that these events actually happened, the real wars fought by real men, real in the trenches, in jungles where the real death, not when it came to taking away the life of a take, but forever.

So all this realism I charge accumulates on the stomach and finished the film I feel like the giant Atlas of mythology, forced to take the whole world on his shoulders, made even heavier by the stupidity and irrational hatred of men.

I fear however that my over-sensitivity that he may judge how little alibi.

Basically anything I imagined, but I did not know that the Pentagon had, just Los Angeles a representative office, to which directors and producers of war films can apply for any eventuality .

must admit that when you turn the newsreels of a military expert advice is more valuable than ever, besides the fact that the army could use the original media is certainly add value to the film. This is why the Pentagon proves very happy to cooperate. Often free or at least a rental prices are very reasonable. One thing, however, in return asks, demands the possibility read the script, just to make sure that the U.S. arsenal will not be used to support anti-militarist argument.

who accepts to put the army in a patriotic and positive light, given it is seen as a reliable institution with great generosity.

who refuses must fend for themselves, which means almost always give up or resign themselves to a film production of low quality, or abandon "the Mecca of cinema" and move abroad. And that's what happened, for example, in the 70s to Francis Ford Coppola which to shoot "Apocalypse Now " had to go and rent in Manila Philippine Army helicopters and armored vehicles for American production.

The attentions of the Pentagon also explain, as pointed out by Marcello Foa, the constant attention of Hollywood for the military issues and the precision with which they are identified from time to time enemies: the days of the Cold War were the Soviets, then Iraqis are now, the terrorists, the North Koreans. And this is why, ever since the First World War the Most governments, and Washington in particular, were able to identify in the cinema a means of communication that can profoundly affect the community , thanks to its immense power of fascination.

In 1942 Franklin Delano Roosevelt summoned to the White House the greatest film of the time (by John Ford to Frank Capra ) urging them to boost the morale of the country that was preparing to enter the Second World War .

The same thing George W. did Bush after the terrorist attacks of ' September 11, 2001. The Hollywood Directive which would due do, and it stuck, please do not foment are the clash of civilizations, but to accentuate the atmosphere of national unity by insisting on fighting terrorism.

At the beginning of 2002 was thus blocked the release of "Collateral Damage " by Andrew Davis and "The Sum of tens ion " by Phil Alden Robinson , both focused on attacks prepared by Palestinian terrorists on U.S. territory. To avert the risk of indiscriminate criminalization of Arabs and Muslims in America, given the very delicate time, in "The Sum of All Fears " the bad guys are transformed in nostalgic Nazis were defeated thanks to the alliance between states that share the war on terror, among them there is also the enemy of the past, Russia. The new morality was thus perfectly in tune with the efforts of American diplomats, thesis, in early 2002 to create a great global coalition against Al Qaeda.

The long arm of the Government to the cinema is thus not something from another era.

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Who are the spin doctors? Political communication

Talk about simple strategic advisors seems simplistic, we then find out more about a figure of which the majority of people do not even know existed.


First, the term spin doctor was coined in 1984 by one of America's most famous journalists, William Safire, to mark the difference between the respective roles of the communicator (including spokesman and press secretary) and the ambiguity of new and unscrupulous public relations specialists applied to politics.

Modern spin theories are born at the beginning of 900: The American Ivy Lee, Edward Bernays, and Daniel Boorstin are the precursors, but from 1980 that these theories become the main instrument of communication, at least in the U.S. and Great Britain.

to inaugurate the new era was, in fact, U.S. President Ronald Reagan knew that, right away, that to govern effectively was to reduce the power of the press (then, after Vietnam War and Watergate in a position of extraordinary power over the political power). Reagan gave the image guru Michael Deaver and was immediately imitated by overseas Margaret Thatcher, inspired by Bernard Ingham. Their successors, both Republicans and Progressives, have traveled the same path: that of the spin, now indispensable given the current regular and the pace of political communication.

But who really are the spin doctors and what they do?

sketching a translation we can say that "spin" means "to whirl" and "doctor" is understood as "the wise", "specialist". So the spin doctor is someone who knows how to give the news a particular cut, you know "twirl them around so wildly" hypnotized by the media, causing them to fall into a particular vision of reality.

Its natural habitat is represented by campaign, which plays the role of strategist and consultant to the side of the candidate. More sophisticated and persuasive techniques are propaganda, the higher the chances of victory at the polls. Are the spin doctors that: a show cause

• of electoral disputes;
• push the extreme techniques of disinformation and vilification of the opponent;
• process models focus more on image than on substance, encouraging politicians to lie.

the polls closed in most of Europe, the spin doctors went away or at least, are not of institutional mandates. The situation is different in the U.S. and Britain. And this is why the inclusion of spin in their thin fracture that divides the communication institution from policy.

The first is the "voice of the state", so it should be objective and neutral. The second, however, is by nature part of it is what allows the Head of Government or a minister to participate in public debate to defend their ideas and to provide interpretations.

The important thing is that everyone is put in a position to identify eqivoci without one or the other.

The spin doctors, by contrast, does everything possible to mix and confuse the two forms of communication. When called upon to assist a head of government does not act as "servant state", because that is not its function, but continues to defend and promote interests of their employer.

spin interprets the communication as a set of techniques designed to ' indoctrination of the public, regardless of what may be the common good.

As a good persuader is convinced that propaganda is really effective only when it is not easily recognizable. In fact, by using:

• a perfect understanding of the mechanisms that regulate the cycle of information
  
• the use of sophisticated psychological techniques , enabling him to influence the masses.
  

Although it is sometimes forced by circumstances to assume a public profile, he prefers to work behind the scenes, where it is most effective and this tends to blend.

becomes crucial, then, expose the technical spin if you do not want the liberal democratic societies lose what is their most precious asset: credibility . Finally

do is to take note of the illusion of " mediacrazia . Today, I am not sure of the media to influence political power, but it is to gear the information world.

spin dynamics, however, does not affect only the journalists but the entire civil society. And when the general public, as John Stuart Mill argued, loses critical autonomy, democracy, while remaining such, it is emptied of meaning.

An exciting insight into the topic is the essay by Marcello Foa "Sorcerers of the news. From Kennedy to the war in Iraq: how to serve the government information factory." Publisher Guerini e Associati, 2006. Read it and you say: "I've seen things you people would not ...".