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Internal communication: intranet

Computer Applied Journalism - Lesson VIII

In a society where image seems to have precedence over substance, even companies adapt. Communication strategies are key to attract the user / client but do not forget that there are backstage scenes, namely: if the external communication work is also on good internal communication. With

internal communication means all communications that exist between the company and its employees and is often summarized u in na word: Intranet.

Intranet represents the collection of all the tools needed to work in a given context, whether it be a multinational, a small company, a local authority or a public company service. Place in a large database of the site (consisting of telephone numbers, email addresses, forms and miscellaneous forms) does not differ much from what made it the personnel department, now called Human Resources.

However there are a few realities, especially public, who use the intranet in the correct manner. Most of the time is understood as a mere work tool: a sort of agenda open from which they draw information. But intranet is much more, is a world to discover.

Let's look at some features:

1. From Intranet was born the well-known as the Internet. Only a good intranet makes it possible to make a good web.


2. often wrong, you create interfaces Intranet / Internet identical. Despite Intranet is a 'restricted area , to which only professionals can access via password , the graphics looks similar to the "sister" Internet, but less attractive and the information is less accurate.


3. Although it is true that what you do not see does not exist, Intranet seems a world abandoned. It is considered a tool cold. Is not continuously updated, provides no information live and therefore, missing the reality of the moment, it is rather static .


4. Most of the time, then, the intranet does not work remotely and we are forced to use it only in the workplace.


5. to update it usually relies on the technicians and only rarely is this a real web editor .


6. Navigation Tree and map the Intranet are much more visible on the Internet.


7. The search engine is crucial: the intranet should not retrieve any information found on the Internet.


8. Finally, fundamentally, Intranet leads to a greater share of the company philosophy.

Big companies and big institutions to improve internal communication and to reach all employees, have invested in radio and TV in the house, which is managed within the company itself. Do not forget that internal communication has its main value in control management. Only knowing the type of information circulating within the company will be able to plan a strategy external communication.

Communication and technology tend, thus, more and more to coincide with a rather obvious result: technological progress leads to a transformation of codes communication, or codes of language.

learning the codes is a very early age and the writing is without doubt one of the most popular. But the writing is always changing. The technology runs, the writing changes. And change, then, the codes through which people communicate. In this regard it is always advisable to compare the old means of communication with the most innovative. The letter and e-mail to example. The second, stronger than it had annulled the time gap dispatch / arrival has replaced almost definitely the first.

With the ability to attach files to pdf e-mail, fax also appears, by now, obsolete. And the instant messaging programs such as Messenger are getting the better of the same e-mail, thanks to the possibility of immediate feedback , or to verify in real time whether or not the recipient received the message. If you send an e-mail does not necessarily imply the presence of the user at the other end of the server, in MSN that presence is, however, decisive.

The Social Network , then, in recent years are taking precedence over other technologies. The winning is given by sharing: the exchange is not one to one, but one to many or many to many. Today more than ever it seems that the world impose on us the need to always be in touch with everything and everyone, slaves and prisoners of the strange necessity of having to share every aspect of our lives with others.

The man of the new millennium seems to have found another excuse to pretend not to be alone.