As far as the writing on the Web, then, are always following rules apply:
Title: Robin Hood 
ll'uscita the blockbuster that earned him an Oscar in Russell Crowe, Ridley Scott try the copy operation. Same appeal to freedom as a supreme value to be pursued even at the cost of living, the same charisma of the protagonist (the emblem of courage and honesty) and the centrality of the same battles, bloody hyphen needed to carry the plot. 
the usual sword. Lacked only the cry of "strength and honor" and then the deja-vu was perfect. 
. Like Google 
na word: Intranet. Big companies and big institutions to improve internal communication and to reach all employees, have invested in radio and TV in the house, which is managed within the company itself. Do not forget that internal communication has its main value in control management. Only knowing the type of information circulating within the company will be able to plan a strategy external communication.
Communication and technology tend, thus, more and more to coincide with a rather obvious result: technological progress leads to a transformation of codes communication, or codes of language.
learning the codes is a very early age and the writing is without doubt one of the most popular. But the writing is always changing. The technology runs, the writing changes. And change, then, the codes through which people communicate. In this regard it is always advisable to compare the old means of communication with the most innovative. The letter and e-mail to example. The second, stronger than it had annulled the time gap dispatch / arrival has replaced almost definitely the first.
With the ability to attach files to pdf e-mail, fax also appears, by now, obsolete. And the instant messaging programs such as Messenger are getting the better of the same e-mail, thanks to the possibility of immediate feedback , or to verify in real time whether or not the recipient received the message. If you send an e-mail does not necessarily imply the presence of the user at the other end of the server, in MSN that presence is, however, decisive.
The Social Network , then, in recent years are taking precedence over other technologies. The winning is given by sharing: the exchange is not one to one, but one to many or many to many. Today more than ever it seems that the world impose on us the need to always be in touch with everything and everyone, slaves and prisoners of the strange necessity of having to share every aspect of our lives with others.
The man of the new millennium seems to have found another excuse to pretend not to be alone.
of actresses who are shown to be unveiled, now the world is full, but only one can have uttered this sentence: 
But even the icy Nicole finally succumbed to cosmetic surgery. Which has already borne fruit: the hiring of diva collapsed. A House of Wax has replaced the face once expressive of Kidman. Dire consequences for an actress, I would say lethal. According location for many, in fact, his career would end sadly. If only he had listened to Anna Magnani you ... yes, a true diva able to wind the make-up with a phrase that made history: "Wrinkles? Not cover them, let them ... I spent a lifetime to let me. " 
who accepts to put the army in a patriotic and positive light, given it is seen as a reliable institution with great generosity. 
are the clash of civilizations, but to accentuate the atmosphere of national unity by insisting on fighting terrorism. 
and the pace of political communication. the polls closed in most of Europe, the spin doctors went away or at least, are not of institutional mandates. The situation is different in the U.S. and Britain. And this is why the inclusion of spin in their thin fracture that divides the communication institution from policy.
The first is the "voice of the state", so it should be objective and neutral. The second, however, is by nature part of it is what allows the Head of Government or a minister to participate in public debate to defend their ideas and to provide interpretations.
The important thing is that everyone is put in a position to identify eqivoci without one or the other.
The spin doctors, by contrast, does everything possible to mix and confuse the two forms of communication. When called upon to assist a head of government does not act as "servant state", because that is not its function, but continues to defend and promote interests of their employer.
spin interprets the communication as a set of techniques designed to ' indoctrination of the public, regardless of what may be the common good.
As a good persuader is convinced that propaganda is really effective only when it is not easily recognizable. In fact, by using:
Although it is sometimes forced by circumstances to assume a public profile, he prefers to work behind the scenes, where it is most effective and this tends to blend.
becomes crucial, then, expose the technical spin if you do not want the liberal democratic societies lose what is their most precious asset: credibility . Finally
do is to take note of the illusion of " mediacrazia . Today, I am not sure of the media to influence political power, but it is to gear the information world.
winning thanks to the image of his family, a family-style "Mulino Bianco": his wife Michelle , round and ubiquitous, the young daughters, the mother-in-law at home, the pseudo organic vegetable garden. .. He is said to have won through the grapevine of consensus in the network, in fact, the first American elections won by using the Internet were those of the first term of George W. Bush (2000-2004). E 'is undeniable, however, that the new technologies have played a key role so much so that Obama surrounds himself with a team of 160 people, consisting mostly of computer (even called the former manager of Google) and webwatchers (Internet constantly hunting for news.) In general, however, anyone who aspires to political office should use the prestige of a strong, able both to recover funds and propaganda materials, which, if any, of spying on opponents. Key figures are: 1. 2 counselors. Communicators 3. 4 activists. Analysts 5. computer technicians (real spies). These are the real balance of power, because the first thing that a politician must do to win is to destroy the opponent and what better way than to investigate into his past by studying documents and files in the network maybe? Always carefully considering the boundary between lawful and unlawful, because the U.S. has never fierce beyond the law. And this mainly for ethical reasons: the States are a Protestant country who does not like lies. Ago as a warning that the Sexgate cost the reelection of President Clinton , to which people have not forgiven, not so much with the Laison Monica Lewinsky, but he lied to the country by denying the obvious. Always the Lewinsky case offers another food for thought: first raised the dust was a blog, the Drudge Report and was a true revolution, or because it was (And is) a blog outside the box, with a vocabulary of bold and limits allowed, but mostly because it was not an official newspaper, and more was on the net and it was only in 1998, the internet was just born. 
List, select the people and, above all, was the bearer of political ethics by many considered similar to that of Tony Blair . Cameron used a single model of communication in the electoral campaign has used television , always and only the TV, ending up with too much. And that has made possible the approach of liberal democratic Nick Clegg, the current deputy premier, the strong majority on the House of Commons . As the recent events so you do not know yet what communication strategy adopted to govern, but one thing is certain: to deal with their enormous differences will point to a patriotic statement like: "We turn away more and more from Europe," "Do not ever adopt the single currency "," just where we want us to send troops "and so on ... 
Germany suffers from a significant digital divide . While the former West Germany runs, the DDR is arretratissima. This led to the choice of Chancellor Angela Merkel to focus on a "non-communication": if leverage the Web, for example, half of Germans would remain unaware of his actions. 
to Telecom or family Berlusconi. And always Berlusconi worth mentioning if you want to analyze the communication strategies of the center-right , certainly better (or rather, better grip) than the left. And that is because the communication right is: 1. 2 more emotional. layered, managed to rally support for more social classes 3. always positive and reassuring 4. codified, use keywords, codes that are always the same over the years. Indeed, one can even say that the leaders of certain words making them approprino highly connotative over time, eg "Italy" if uttered by Berlusconi brings to mind "Forza Italy" as "Freedom" becomes "People of Freedom", or "Federalism" evokes the League. For the center-left , on the contrary, politics comes before everything, even in communication. Make policy and take responsibility means responsibility, which means giving the public a lot of messages (purely political) that often, however, confuse the voters are interested only up to a certain point in politics. But what should never be forgotten is that political language should not be simple, but clear. Finally, a clarification: Who are the spokesperson? And the spin doctors? The spokesman
are those who bring in a referential message to the leader. They have the delegation to represent him. But, more importantly, are they able to interpret the message of the leader without possessing the political. This means that they can be denied, even by the leader himself, if things do not go in the direction planned.
The spin doctors are instead of strategic advisors. Their work revolves around image and communication. They must be able to think as they write and communicate the "enemies" before you write and communicate. They are, therefore, key figures great demand and are able to alter the course of political and ovviamnte and history.
in photos and video of the various collections, or the infinite and highly detailed e-shop, are in the lower right 'about us that reminds us of the birth of the company, which took place in the 80s from an idea by Peter Negra and Cristina Rubini, and explicit from the first row (of a text, however long and written in small letters) the true identity of the brand : Pinko is "an alternative to just under the top jaw 
ell'omonimo producers of oil, or rather de "the oil quality directly to you by 1911 " as nell'hompage stands directly below the logo. Just this script to summarize the mission perfectly: company modern , remained unchanged in the values \u200b\u200band production of oil as quality, capable, nearly a century of Delivery their product to hundreds of thousands of families customers. 
or the Regional Agency for Prevention and Environment of Emilia-Romagna. The site is well structured and divided into six thematic areas that allow citizens to make research, to deepen the main environmental issues, to be updated on Communications Agency, easy access to various sections provincial and especially to see what the Harp and it is organized . In fact, the mission is explained in who we are and can be summarized "supervise environmental audits for environmental sustainability, health, homeland security and exploitation of resources." But, above all, being a regional agency and private attempts to show the link as transparent as possible by offering Transparency and merit assessment, external mandates and Rate ARPA. 
The institutional communication the identity of a reality. It 's all that identifies the image and activities of a given entity, regardless a profit or loss. Institutional communication serves to highlight:
To better understand the various aspects of corporate communication is to relate well with communication product, which is not necessarily or exclusively private, but it can also be made by public bodies: the result in this case is not profit, but the consensus. Often, then, corporate communications and product communication merge. And this happens to
Also, do not forget that one side of the communication product is the advertising and that even when advertising is made for social purposes may be included in the law of corporate communications. The real distinction, then, is given by the clarity, transparency, the internet, compared other media, is able to offer you. It can not be traced directly to the comparison but you can take an audit trail of information.
The private corporate communication has to take high levels of the brand, the public must make available to the public a range of information, services and means of control. If the first does not pay much attention to the rules of the web, the second should be absolutely respected usability, accessibility , interactivity, transparency .
Institutional communication is a kind of corporate communications. In the public sector and in the private sector are made in the same manner as stated in the next post.
The question is trivial and the answer is obvious. After serving for everyone, even for those who not use the computer. The digital age has arrived and swept everything. Our everyday lingo has been enriched by new words, new expressions (often borrowed from English) that maybe you ignore the real meaning but it is impossible not to use. Thus, from the elderly to children, everyone knows what is Google. And all wrong. Because if it is true that today no longer say "try something on the internet" but, "looking for something on Google", well only a few are aware of its fundamental mechanisms. 
king free services, most do not know that Google is all. But Google, in particular, is a giant and as such has to be the monopoly of the research on the web (with the consequent risk of a flattening of the plurality of points of view) that the monopoly advertising: it has acquired or shut down its main competitors in this field , so that has also come under the sight of ' Antitrust following the complaint of Fieg. 
