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"The technology creates the market," David di Donatello

Computer Applied Journalism - class III

E 'with this principle, almost lapidary as the famous "The medium is the message" McLuhaniana of memory, which opens the third lesson of Professor Alfonso .
Yes, continuing the analysis Repubblica.it of the one can not help notice how little there is really journalism and how the usability , however, to draw the user.
fact you can get to say that the profession of journalism on the web does not exist. The writing self the web editor is more of a taboo since most items are simple copy and paste agency notes. Yet this seems not to affect the millions of users of online newspapers, only hungry for simple information (even better if concise and free of those "beautiful words" of journalism in the past). This is why the editorial of digital newspapers are minimized: the Repubblica.it has 45 journalists and technicians between while the Corriere della Sera.it it even includes only 20.
But if so, the question arises: what are attracted to those 12 million monthly users who attend the two major newspapers on-line? Surely the multimedia made possible today by technology now so widespread that supports photo galleries, video and web TV.
Only a few years ago lacked both the capacity of bandwidth that can download web content from the PC to a different place: there are now smartphone-pad and I can always make you feel "everything around you," as the recited a well-known advertising slogan.
Advertising that if since the ancient times was the main source of income of a newspaper (of course paper) now reigns supreme in the digital ones. Suffice it to say that all the icons editorial in the bar below the head are full of advertising, greatly reducing, thus, the journalistic space. And if the advertising was printed or full page or bottom of the page in newspapers on-line you can indulge, and indeed we find it everywhere, even on horseback of the articles, so much so that sometimes it is even difficult (and this applies Unfortunately for the Repubblica.it ) to differentiate between what is editorial As, however, appears to be a simple message.
E 'therefore the technology that makes the market.
It is a testament to the recent redesign of the site of the Republic, the site is completely screened at the media and new technologies, so as to have a horizontal development so as to make it easier to use through the I-phone.
Different speech for the second Italian online newspaper: the Corriere della Sera.it , much less direct the Repubblica.it , much more educational (with paths leading to the icons) and characterized by vertical development and abstract that require long time user. Too much time for users of the web.